I started Loose Threads in 2015 when I was building Gioventu New York, since there wasn’t any blueprint about how to start a fashion brand. Early posts focused on simple but important steps one should take to maximize the lifecycle of a brand. The blog morphed into a place for me to work through ideas and comment about the future of fashion and commerce. The goal was never to be everything to everyone, but to write highly specific and substantial pieces about an industry I find so fascinating. The blog and accompanying podcast is well read by CEOs and other industry insiders.